Peek through a company profile in the UAE

Many organizations in UAE and across the globe either do not have a company profile or they don't know how to make an attractive profile for their business. Following is the step-by-step guide on how to create a corporate profile.

1. Jot down company details first: The person who is reading should know whom they are dealing with before getting into contracts. It also represents how organized and efficient you are. Ensure to mention your company name, year of establishment, what you do, what services or products your company offers, its principles, key personnel contact information, and website URL. There can be more details added if it is relevant to your company and you think is necessary to add.

2. Showcase your company’s abilities and ideas: Start with a mission statement, that is the best thing to start this section. Simultaneously, you can add your company’s vision, guiding ethics, and the history of your company. Explain who you are and what drives you to give your company a human element. This part provides you with some astute opportunity to advertise yourself and promote your company early on.

In this section, you can afford to be pinch vague. Mission statements are generally necessary for some businesses, and may have been precise. But for everyone else, you can try to do what you do without restricting yourself. Try not to scare away potential clients with vague language.

3. Pull out more particular details: Liaise with different departments and personnel to obtain up-to-date details in various areas. You may not require all these, but keeping them handy will make it a lot easier when you sit down to draft the profile. Outline a way to streamline this process in the future, as you would want to update these details in your profile regularly as it is a continuous process and many changes will occur during a time period.

A few things you should keep track of:

1. Updated list of employees

2. Company’s turnover (lower is better, but either way, it’s good to have this information handy)

3. List of activities (areas you work within your business)

4. Remarkable equipment and specialties (If you can produce something that no one can do, that has to be mentioned here)

5. Any Certification (Eg: ISO 9001)

6. Imports and exports

7. Process, methodology, machines, and software

8. Production capacity/output volume (clients will know your capability of handling projects)

9. The delivery process, procedure, and statistics

10. Major Clients handled or handling and Projects

4. Screen all the information: Since you don’t want to make a lengthy profile, refrain from including every possible detail. Because not every bit of information will be strength. Pluck the most relevant information and include it in your profile in various contexts. The rest of the information you may keep for future reference. Keep the important details in one place for easy access.

5. Design and Format: Last but not the least.

Make sure the format looks professional and it has a dynamic and creative design pattern that reflects the ideas and principles of your company.

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