For businesses, social media offers a wide range of advantages, primarily supported by the huge evolution of social media into diverse platforms such as LinkedIn, Facebook, Twitter and others. In a competitive market like UAE, it is highly important to have a strong social media to support your business steps. Writing Expertz Dubai share with your five tricks to boost your local business using social media, to achieve more followers, improve engagement, receive wider exposure and most importantly, bump up your conversion rates.
Trick 1 – Target the Hot Stuff
Online readers do not ponder on old stuff. They need to know new things and this can be your weapon to boost your business. Target information related to your service or products that is current and is searched by readers online. You want to give your future customer to visit your website, and posting about things that are CURRENT will give your business a good incoming flow of visitors. You can support your content by using keyword search tools from Google or other companies to know which keyword to include and improve your results.
Trick 2 – Learn to use the ever changing language of social media
On social media, you will see a lot of different languages (or so) used extensively in the form of infographics, images, and videos. Today readers are not interested to read a lot of text, and prefer to view things that say for themselves such as a video, or a gif. You can apply video sharing apps at use to share videos on flipboard, twitter, vine, snapchat or instagram for instance, or share creative and informative images using pintrest, or flickr. Don’t forget to load your content with relevant keywords to improve visibility.
Trick 3 – Increase your customer’s / followers
Search engines rank your website or business based on the number of likes, shares, followers and comments you have on your social media channels. Develop creative strategies to get more followers and subscribes to your social channels along with likes and comments. If required, you can use the premium features offered by platforms such as Facebook to get organic followers and likes.
Trick 4 - Save on time
The most important asset that you lose when trying to build your brand is time. By applying social media marketing and engagement strategies, you can cut down on time wasted by using one stop social media management tools such as Hootsuite. These tools provide you one step solution to post on all your social channels and even schedule your future posts. This is one handy solution to manage your social media while not forgetting it all the time.
Trick 5 – Be ready to change and apply
Knowledge without application is a waste and so is dedication to change without knowledge. Try to be up to date with new policies and regulations launched by social channels so that your corporate profile or brand image is not affected by the update. For example, a recent update from Facebook to not to announce winners from a contest on Facebook page can affect you, if you are planning to do the same on your page. It is better to be safe, than hurt.
While these tricks we share today may be small but applied on a regular basis can benefit your business potentially. In Dubai, social media has a major effect on consumers and if you are lagging behind to apply social media to your marketing program in UAE, do it today. You can also get help from Writing Expertz to support you in social media management and marketing activities so that you can take care of your business while we take care of your marketing. For help, call +971 521276156.