Ever wondered how online businesses are reaping in success by securing customers through their website? The answer lies in website content. Poor website content turns off the visitor, lending a poor image about the company. If you visit a website for purchase, will you make the transaction when you clearly see no clear content on the product or no content on what the business is all about or the terms and conditions poorly presented? I will not.
Online business is all about TRUST. If you cannot build trust, you cannot secure the interest of a potential visitor on your website, and without any visitors, you don’t have the chance to build business. There are few points that reflect a good website, and it is all about content’”
1. Clear description of the company and the products/services being offered on the home page. No misleading information or content that is irrelevant.
2. No grammatical errors or poor sentences on the home page / services page /about us page. Errors mean the company is not taking its business seriously.
3. Unavailability of information when it is really required. Example: Empty product descriptions are a no-no. Customers want to know what the product is before making a purchase, and it doesn’t matter if it is a low cost tissue box or an expensive carpet.
If you are facing any type of content issues, be it for website, product listing or anything that your business really needs, share your inquiry on firstname.lastname@example.org