On-line articles are amongst the top weapons used by marketing personnel to increase the exposure of the services offered by their respective firms. In fact, almost 60% utilize this medium as a potential to reach out to their customers. They do it in a simple way – publish a ‘How to’ article on-line.
If you already have experience in this business, you don’t need these tips. However, if you are new to this industry, then read on. Hold on, there is a catch! This stuff is only a guide for you to write an article and it is up to you on whether you can churn it in a great article or not.
Below are few helpful tips on how to make your article sing in symphony.
First impression is the best impression, and it can make you read the complete article. Yes, the true spice to make your article truly impressive is through the heading or title. Some of the great titles always begin with ‘How to’ or ‘ 5 Tips’. Be creative and develop an interesting title.
Warm it up! To make a great article, you need to add the right ingredients. Put yourself in the shoes of the reader and imagine what you want to read. More specifically, why you want to read! Build up a great catch in the first two paragraphs that can peak the interest level of the reader. You can do it, but you will need patience too.
Before you get started, it is always good to brush up the basics. Try to do some research on-line and read few articles to understand how they write. Try to synchronize your thinking with their thinking and weave the same magic.
Don’t be a MANGO! Add a dash of humor to the article and keep it alive. Try to be yourself and give your best. Do not try to copy anyone or anything from the web. I know it will be easy for you, but try to stay aloof of it.
Give examples! If you are writing something interesting, pair it with great examples. People love to read, and nothing beats the sound of a great story!
Try not to sell! This is a true advise! If you really want to stand out, then please don’t focus on being a sales man in your articles.
It is always great to share. Do share your experience on how you wrote your first article and how to feel today!